Privacy Policy

Effective Date: January 15th 2024

Reels Studio INC, doing business as Mercato Trends (“Mercato Trends,” “we,” “us,” or “our”), is committed to protecting the privacy and personal information of our website visitors, customers, and partners. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you interact with our website, services, marketing campaigns, door-to-door activities, events, and enrollment processes.

1. Company Information

Legal Entity: Reels Studio INC
DBA: Mercato Trends
Address: 12808 West Airport Blvd, Sugar Land, TX 77478
Email: info@mercatotrends.com

2. Scope of This Privacy Policy

This Privacy Policy applies to information collected through:

Our website and landing pages
Online forms and digital marketing campaigns
Door-to-door marketing and in-person interactions
Event-based outreach and enrollments
Phone calls, emails, text messages, and other communications

By using our website or services, you consent to the practices described in this Privacy Policy.

3. Information We Collect

We may collect the following categories of information:

a. Personal Information

Information that identifies or can reasonably be linked to an individual, including but not limited to:

Full name
Email address
Phone number
Mailing address
Date of birth (where required for enrollment)
Driver’s license or government-issued identification (where legally required)
Insurance or energy-related information necessary for plan enrollment

b. Financial and Transactional Information

Payment-related information (where applicable)
Enrollment confirmations and transaction records

c. Technical and Usage Information

IP address
Browser type and device information
Website usage data and interaction history
Cookies and similar tracking technologies

d. Communication Records

Call recordings (where permitted by law and disclosed)
Email and text message correspondence
Consent records and authorization confirmations

4. How We Use Your Information

We use collected information for the following purposes:

To market, explain, and enroll customers in insurance and energy plans
To verify identity and eligibility where required
To provide customer support and respond to inquiries
To comply with legal, regulatory, and licensing obligations
To improve our website, services, and marketing efforts
To maintain internal records and compliance documentation
To communicate important updates, disclosures, and service-related notices

5. Legal Basis for Processing

We process personal information based on:

Your consent
The necessity to perform a contract or enrollment
Compliance with legal and regulatory obligations
Legitimate business interests, where permitted by law

6. Disclosure of Information

We may share your information with:

Licensed insurance carriers, agencies, or energy providers for enrollment purposes
Authorized service providers, vendors, and technology partners
Compliance, legal, and regulatory authorities when required
Payment processors and CRM platforms (where applicable)

We do not sell personal information to third parties for independent marketing purposes.

7. Data Protection and Security

Mercato Trends implements reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, misuse, loss, or disclosure. While no system is completely secure, we take commercially reasonable measures to protect your data.

8. Data Retention

We retain personal information only for as long as necessary to:

Fulfill the purposes outlined in this Privacy Policy
Comply with legal, regulatory, and licensing requirements
Maintain required compliance and audit records

When information is no longer required, it is securely deleted or anonymized.

9. Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar technologies to:

Enhance user experience
Analyze website performance
Support marketing and advertising efforts

You may adjust your browser settings to refuse cookies; however, some website features may not function properly.

10. Text Messages and Phone Communications

By providing your phone number, you consent to receive calls and text messages related to our services, including marketing, enrollment assistance, and service updates. Message and data rates may apply. You may opt out at any time by following the instructions provided in our communications.

11. Your Privacy Rights

Depending on your state of residence, you may have the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of your information, subject to legal requirements
Opt out of certain communications

Requests can be submitted by contacting us at info@mercatotrends.com.

12. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.

13. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage users to review the privacy policies of any third-party websites they visit.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Updates will be posted on this page with a revised effective date. Continued use of our website or services constitutes acceptance of the updated policy.

15. Contact Us

If you have questions or concerns regarding this Privacy Policy or our data practices, please contact us:

Email: info@mercatotrends.com
Address: 12808 West Airport Blvd, Sugar Land, TX 77478