Privacy Policy
Effective Date: January 15, 2024
Welcome to Mercato Trend, operated by USTX Traders INC (“Mercato Trend,” “we,” “us,” or “our”). We are committed to protecting the privacy and personal information of our website visitors, customers, and partners.
This Privacy Policy explains how we collect, use, disclose, store, and safeguard your information when you interact with our website, services, digital marketing campaigns, events, in-person outreach, and enrollment activities.
By using our website or services, you consent to the practices described in this Privacy Policy.
1. Company Information
Legal Entity: USTX Traders INC
DBA: Mercato Trend
Address: 12808 West Airport Blvd, STE 303C, Sugar Land, TX 77478
Email: contact@ustxtraders.com
2. Scope of This Privacy Policy
This Privacy Policy applies to information collected through:
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Our website and landing pages
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Online forms and digital marketing campaigns
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Door-to-door marketing and in-person interactions
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Event-based outreach and enrollments
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Phone calls, emails, text messages, and other communications
3. Information We Collect
A. Personal Information
We may collect information that identifies or can reasonably be linked to an individual, including:
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Full Name
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Email Address
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Phone Number
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Mailing Address
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Date of Birth (when required)
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Government-issued identification (when legally required)
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Insurance, telecom, internet, or energy-related enrollment information
B. Financial & Transactional Information
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Payment information (where applicable)
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Enrollment confirmations
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Transaction records
C. Technical Information
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IP Address
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Browser Type
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Device Information
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Website interaction data
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Cookies and similar technologies
D. Communication Records
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Email correspondence
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SMS and text communications
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Call recordings where permitted by law
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Consent and authorization records
4. How We Use Your Information
We may use information to:
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Market, explain, and enroll customers in insurance, telecom, internet, and energy plans
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Verify eligibility and identity
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Provide customer support
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Meet legal, licensing, and regulatory obligations
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Improve our website and marketing campaigns
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Maintain internal compliance records
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Send important service notifications and updates
5. Legal Basis for Processing
We process information based on:
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Your consent
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Contractual necessity
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Legal and regulatory obligations
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Legitimate business interests where allowed by law
6. Disclosure of Information
We may share your information with:
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Licensed carriers, agencies, or providers for enrollment purposes
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Authorized vendors and service providers
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Compliance, legal, or regulatory authorities when required
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Payment processors and CRM systems where applicable
We do not sell personal information to third parties.
SMS consent and phone numbers are not shared with any third parties or affiliates for marketing purposes.
7. SMS Communications Privacy
If you provide consent to receive text messages from Mercato Trend or USTX Traders INC, you may receive customer care, appointment reminders, service notifications, and promotional messages.
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Message frequency may vary
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Reply STOP to opt out
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Reply HELP for support
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Message and data rates may apply depending on your carrier plan
Your mobile number, SMS consent data, and opt-in information will never be sold or shared with third parties or affiliates for their independent marketing purposes.
8. Data Protection and Security
We implement reasonable administrative, technical, and physical safeguards to protect information from unauthorized access, misuse, loss, or disclosure. While no system is completely secure, we take commercially reasonable measures to protect your information.
9. Data Retention
We retain personal information only as long as necessary to:
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Fulfill purposes described in this Policy
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Comply with legal and licensing requirements
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Maintain audit and compliance records
When no longer required, information is securely deleted or anonymized.
10. Cookies and Tracking Technologies
Our website may use cookies, pixels, and similar technologies to:
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Enhance user experience
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Analyze website performance
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Support advertising and remarketing efforts
You may disable cookies in your browser settings, though some features may not function properly.
11. Your Privacy Rights
Depending on your state of residence, you may have rights to:
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Request access to personal information
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Correct inaccurate information
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Request deletion, subject to legal requirements
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Opt out of certain communications
Requests may be submitted to info@mercatotrends.com
12. Children’s Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors.
13. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for their privacy practices or content. Please review their privacy policies separately.
14. Changes to This Privacy Policy
We may update or modify this Privacy Policy at any time. Updates will be posted on this page with a revised Effective Date. Continued use of our website or services constitutes acceptance of any updated version.
15. Contact Us
If you have questions regarding this Privacy Policy or our data practices, please contact:
USTX Traders INC
12808 West Airport Blvd, STE 303C
Sugar Land, TX 77478
📧 Email: contact@ustxtraders.com

